Chong Xian Goh

I work on the product, the code, and how we build together.

I’m a product and engineering leader based in Malaysia. At EasyStore, I work across product development, team leadership, and putting AI into everyday practice.

Explore my work A little about me

Chong Xian Goh smiling in a pale striped shirt, against softly blurred green foliage. — Hi, I’m Chong Xian.

A few things I’ve worked on.

My work at EasyStore, plus side projects and small, useful tools.

My primary work · Product & engineering

Building the tools retailers use every day.

I lead product work at EasyStore and stay hands-on with engineering. That means understanding merchant needs, shaping what we build, and working through the details with the team.

Explore EasyStore

The product we build

Online. In-store.
Connected.

Online store

Point of sale

Shopping app

Products & stock
Orders
Customers & loyalty

Selling, operations, and customer relationships in one platform.

Start with the merchant

Turn merchant conversations into clearer requirements and product decisions, from inventory and order flows to customer relationships.

Work through the details

Contribute to the code and technical plans, including storefront performance, inventory visibility, and the systems behind daily operations.

Help the team deliver

Help the team plan, review, and ship work, with clearer delivery visibility and shared engineering practices.

How I’m helping the team adopt AI

Side project

Try clothes on before buying.

FutrCloset adds an AI fitting room to online stores. Shoppers upload a photo and preview an outfit on themselves before adding it to their cart.

Part of the shopping journey

The try-on experience sits inside the storefront, with an EasyStore integration and an embed option for other sites.

Explore FutrCloset

The original shopper photo, wearing a green top and brown skirt. — An example from FutrCloset’s public demo

EasyStore · Internal Chrome extension

Store context, one click away.

An internal Chrome extension for EasyStore teammates. See a store’s status and sales activity, then jump into its admin or insights from the storefront.

Keep the context close

The store’s plan and active status sit alongside 90-day sales, a daily average, and product, customer and order counts. Key information and actions stay together.

Watch an earlier demo

The latest EasyStore Chrome extension showing the store’s plan and active status, admin login and insights controls, 90-day sales, and product, customer and order counts. — The latest extension design, September 2026

Small, useful things.

A couple of tools I made along the way.

JSONer

Turn a dense block of JSON into something you can read.

Scrum Poker

A shared space for teams to estimate story points together.

Putting AI to work at EasyStore.

I lead AI adoption at EasyStore through workshops, pair programming, and the development of shared agent skills.

The goal is to make the team’s experience easier to share, so junior engineers can draw on established approaches as they work.

Workshops

Helping teammates get started with AI and connect it to the work they already do.

Pair programming

Working through tasks together, so people can learn by using AI in practice.

Shared agent skills

Turning engineering know-how into reusable instructions and workflows for coding agents, so the same knowledge can support more people.

“He created an environment where our team felt supported, trusted, and motivated to do great work.”

Chong Yuan Goh From a LinkedIn recommendation

Notes & talks.

Things I’m learning about products, people, and the businesses we build for.

LinkedIn post · 2026

What merchant visits taught me about customer experience. (opens in a new tab)

Conversations with retailers keep bringing me back to the experience across a store, an app, and the next customer interaction. Some thoughts ahead of Retail Summit Asia 2026.

Read the post on LinkedIn

Also, a little about me.

Selangor, Malaysia

I’ve grown from software development into product leadership at EasyStore. My work spans the experience people use, the systems behind it, and how the team works together.

I studied at Universiti Tunku Abdul Rahman. I still enjoy making small tools, learning by building, and sharing what I pick up along the way.

Outside work, there’s music, a little go-karting, and time with the people I love. Interstellar is still my favourite film. You’ll find a small tribute at the bottom of this page.